The North Face challenges Korean shoppers to never stop exploring

In brilliant experiential marketing, or maybe better dubbed experimental marketing, The North Face Korea dropped the floor out from under shoppers. While some just plummeted to what appears to be foam, others took the challenge, scaled the climbing wall and jumped for a free jacket under the pressure of a clock ticking away the 30 second countdown.

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Domino’s wants you to look the cow you’re eating in the eye

My family recently ordered a pizza from Domino’s and we were surprised to find images of the cows used in the making of the pizza on the pizza box. Really?! Did someone in legal actually approve that?

I don’t even know where to begin with everything that’s wrong with this. I’m not a vegetarian but I have issues with the meat industry (and the use of CAFOs).

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Does your brand have what it takes to be authentic? Learn from the least likely

Does your brand have what it takes to be authentic? Learn from the least likely

What do a guy who looks like Marilyn Manson, a woman with Aspergers Syndrome and an overweight kid all have in common? They each have garnered tens to hundreds of millions of YouTube views as contestants on Britain’s Got Talent and America’s Got Talent.

Why?

Because they are who they are and not something else. Continue reading

The FAWC! Report: Ranking top ad agencies by social media performance

The FAWC! Report: Ranking top ad agencies by social media performance

In my previous post Does size matter? Debunking PivotStack’s Top 50 Ad Agencies Ranking, I discussed how I recommend ranking ad agencies based on the performance of their own social media profiles.

Today, I’ve taken my own advice and created the FAWC! Report. I’ll let you figure out the name.

The FAWC! Report ranks top advertising agencies by mashing up the number of followers they have on Twitter, Facebook, and LinkedIn and what I’m calling Social Goodness, which measures quality.

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Does size matter? Debunking PivotStack’s Top 50 Ad Agencies Ranking

Does size matter? Debunking PivotStack’s Top 50 Ad Agencies Ranking

Apparently, size does matter. In fact, it’s all that matters according to Canadian ad agency PivotStack. Adweek recently reported that PivotStack has created a new ranking (because we aren’t self-congratulatory enough as a society) that lists agencies based on the size of their social media followings.

The Top 50 Ad Agencies list asks:

“Ever wonder how good your ad agency really is? If you’re trusting them with your brand’s online presence, make sure you know how they’re handling their own.”

Okay. So I love that PivotStack is trying to generate leads for their business by grabbing headlines with this list. However, I’ve got issues with how they rank agencies and see a great learning opportunity.

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Open letter to Foursquare CEO Dennis Crowley #killswarmapp

Recently, Foursquare released Swarm App, which breaks the native Foursquare experience by requiring users to use Swarm to check-in to places. In other words, they took the functionality of one app and split it into two.

My biggest issue is that Foursquare has not created a value proposition for two apps that earns them the right to more of my time, more space on my phone and more data about me.

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Dad in anti-gambling ad picked Germany to win the World Cup, oops

Singapore’s National Council on Problem Gambling (NCPG) thought that an anti-gambling ad focused on the World Cup would be great idea considering the wide reach of the games (and probably excessive gambling tied to the games). Unfortunately, the bad dad in the ad who bet his kid’s savings picked Germany to win it all and of course would now be quite rich.

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