Apparently, size does matter. In fact, it’s all that matters according to Canadian ad agency PivotStack. Adweek recently reported that PivotStack has created a new ranking (because we aren’t self-congratulatory enough as a society) that lists agencies based on the size of their social media followings.
The Top 50 Ad Agencies list asks:
“Ever wonder how good your ad agency really is? If you’re trusting them with your brand’s online presence, make sure you know how they’re handling their own.”
Okay. So I love that PivotStack is trying to generate leads for their business by grabbing headlines with this list. However, I’ve got issues with how they rank agencies and see a great learning opportunity.