This week’s post is a guest article from Shawn Butler of Leadgenix. Learn more about him and his agency at the bottom of the post. Enjoy!
In July of 2013, the American Marketing Association defined marketing as:
“The activity for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
That definition puts a lot of focus on the creating awareness part of your marketing and communication, but more and more, businesses today are focusing their marketing efforts on driving new customer sales. For most companies, marketing should be redefined as the way a business gets its customers to make purchases.