Does your brand have what it takes to be authentic? Learn from the least likely

Does your brand have what it takes to be authentic? Learn from the least likely

What do a guy who looks like Marilyn Manson, a woman with Aspergers Syndrome and an overweight kid all have in common? They each have garnered tens to hundreds of millions of YouTube views as contestants on Britain’s Got Talent and America’s Got Talent.

Why?

Because they are who they are and not something else. Continue reading

The FAWC! Report: Ranking top ad agencies by social media performance

The FAWC! Report: Ranking top ad agencies by social media performance

In my previous post Does size matter? Debunking PivotStack’s Top 50 Ad Agencies Ranking, I discussed how I recommend ranking ad agencies based on the performance of their own social media profiles.

Today, I’ve taken my own advice and created the FAWC! Report. I’ll let you figure out the name.

The FAWC! Report ranks top advertising agencies by mashing up the number of followers they have on Twitter, Facebook, and LinkedIn and what I’m calling Social Goodness, which measures quality.

Continue reading

Does size matter? Debunking PivotStack’s Top 50 Ad Agencies Ranking

Does size matter? Debunking PivotStack’s Top 50 Ad Agencies Ranking

Apparently, size does matter. In fact, it’s all that matters according to Canadian ad agency PivotStack. Adweek recently reported that PivotStack has created a new ranking (because we aren’t self-congratulatory enough as a society) that lists agencies based on the size of their social media followings.

The Top 50 Ad Agencies list asks:

“Ever wonder how good your ad agency really is? If you’re trusting them with your brand’s online presence, make sure you know how they’re handling their own.”

Okay. So I love that PivotStack is trying to generate leads for their business by grabbing headlines with this list. However, I’ve got issues with how they rank agencies and see a great learning opportunity.

Continue reading

Open letter to Foursquare CEO Dennis Crowley #killswarmapp

Recently, Foursquare released Swarm App, which breaks the native Foursquare experience by requiring users to use Swarm to check-in to places. In other words, they took the functionality of one app and split it into two.

My biggest issue is that Foursquare has not created a value proposition for two apps that earns them the right to more of my time, more space on my phone and more data about me.

Continue reading

Dad in anti-gambling ad picked Germany to win the World Cup, oops

Singapore’s National Council on Problem Gambling (NCPG) thought that an anti-gambling ad focused on the World Cup would be great idea considering the wide reach of the games (and probably excessive gambling tied to the games). Unfortunately, the bad dad in the ad who bet his kid’s savings picked Germany to win it all and of course would now be quite rich.

Continue reading

Guide: How to get a refund from a difficult company

Guide: How to get a refund from a difficult company

We’ve all had those moments when trying to get good service or a refund from a company and we can’t seem to get anywhere. Either the customer service reps haven’t been empowered to solve your problem or they are just borderline incompetent. So what do you do?

It can feel great to just get angry and yell at the reps. I’ve certainly taken that approach at times. Which can sometimes work but often doesn’t yield as good of a result as you could be getting.

Recently, I had the displeasure of having a miserable service experience with a company that I was paying several thousand dollars. The short of it was that they suffered from an inability to communicate and keep their commitments. They also overcharged me by nearly $700!

I’m not going to go into who they are because I’m happy with the end result and the objective of this post is to talk about how to work with difficult service organizations, not my one experience.

My result: I was able to get the service level I needed, a refund of my $700 and a 25% discount off the total I had spent.

Let me teach you how to do it.

Continue reading

Free Updates

Join 70+ people and receive a free weekly update of new posts.
I promise to never spam you.