10 Crucial questions to guide you in creating a successful app

10 Crucial questions to guide you in creating a successful app

This week’s post is a guest article from Jared Johnson of Ultera Digital. Learn more about him and his agency at the end of the post.


Mobile apps continue to be an essential part of the digital marketing ecosystem in 2015, but that doesn’t mean it’s easy to create them successfully. Thankfully, we are long past the days of marketers everywhere clamoring, “I need an app!” without understanding how or why. Remember that, circa 2008?

We have learned a lot about mobile behaviors since then. For instance, U.S. smartphone owners use an average of 24 non-native apps per month but spend 84% of their time on just five apps – Facebook, Gmail, Instagram, Weather and YouTube. It’s easy to see why. Those apps are powerful, useful and convenient. They help us make connections. They serve a specific purpose. Above all, they make life easier.

So what about the millions of other apps out there? Why are so few considered successful?

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Advice for Marketing a Non-profit

Advice for Marketing a Non-profit

This week’s post is a guest article from Leanne Howard Kenney. Read more about her at the end of the post. Enjoy!

Everyone had the date circled on their calendar, be it a smart phone, paper organizer, 101 cutest cats of 2014 or one of those free Avon calendars with the flowers, cheap paper and two staples. You know the one of which I speak: where the staples don’t even squeeze together and one falls out by March so you lose April, September, May, August and June and July.

But I digress.

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How companies such as Groupon and Trulia watch and use your every move

How companies such as Groupon and Trulia watch and use your every move

Just like every other weekday, I opened up my personal email while riding the shuttle on the way home from work. Unlike every other day, I was met with quite a surprise from both Groupon and Trulia.

It was as if both of them had decided in the last 24 hours to employ new retargeting technology on their websites and mobile apps. Before explaining what I saw in my inbox, I want to first describe how I had used their services.

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What Esurance could learn from Cialis

Since at least early 2014, Esurance has been running a new campaign with the tagline, “7 1/2 minutes could save you on car insurance.” And although the candy crusher ad does amuse me, I want to explain why the thinking and strategy behind these ads are flawed.

To do that, let me use a case study: impotence.

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Does the music industry want authentic artists or physical appeal?

Does the music industry want authentic artists or physical appeal?

This is a guest post from a great friend Daniel Wilder. You’ll find his bio at the end of the post. Enjoy!

Modern Music: The Marvel of the Craft

Concerning the post on authenticity in the art of contemporary music, I felt the urge to not only comment on the presented analysis that deals in particular with genuine artistic and personal charisma, no, as an admirer and attendant in the field of music I felt the urge to give insight on the corporate strings behind the craft: a voice about the music we love and buy, the music we hate, but the music we cannot live without.

The modern music world underwent a tremendous shift where being a great artist is not the overt demand A&Rs or giant executive producers expect when you sign your future and become part of the music business.

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Is FCKH8’s f-bomb dropping little girls video an effective advertisement?

WARNING: Video is definitely NSFW

T-shirt company FCKH8 just released an extremely controversial video featuring young girls using the f-word repeatedly to make a point against sexism – and hopefully sell a lot of t-shirts in the process. But is using extreme, sensational tactics effective?

Although videos spread like wildfire on social media giving the impression of success, it doesn’t mean that they are actually effective ads (I know, after Old Spice it seems like that’s the case).

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The North Face challenges Korean shoppers to never stop exploring

In brilliant experiential marketing, or maybe better dubbed experimental marketing, The North Face Korea dropped the floor out from under shoppers. While some just plummeted to what appears to be foam, others took the challenge, scaled the climbing wall and jumped for a free jacket under the pressure of a clock ticking away the 30 second countdown.

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